It was a tongue-in-cheek poke at the struggles that women may face in online dating, and an acknowledgement that the brand recognizes their users’ challenges.
There is quite a difference in the rankings on Instagram for the top dating brands.
Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.
Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.
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For total engagement, Zoosk was the clear winner by a long shot.
The dating brand saw 58,000 engagements to its Facebook Page in the month before Valentine’s Day.
This is a change from 2015, when Grindr didn’t publish anything to Instagram during this same period.