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It was a tongue-in-cheek poke at the struggles that women may face in online dating, and an acknowledgement that the brand recognizes their users’ challenges.

There is quite a difference in the rankings on Instagram for the top dating brands.

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Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.

Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.

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For total engagement, Zoosk was the clear winner by a long shot.

The dating brand saw 58,000 engagements to its Facebook Page in the month before Valentine’s Day.

This is a change from 2015, when Grindr didn’t publish anything to Instagram during this same period.

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