Yik Yak, an anonymous network modeled on bulletin boards, was valued at up to 0 million this year after becoming popular at schools.
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And yet like so many anonymity-focused apps before them, they have been dogged by controversy.
Yik Yak has been criticized for enabling bullying and bomb threats.
"It’s more important what is said than who said it.
Our goal is to facilitate conversation — either in a physical location, or socially, with your friends." About conversation: Secret now enables private, one-on-one messaging between users.
(You can also block or mute people you don't want to talk to.) The absence of a private chat feature had led to difficult workarounds for Secret users who wanted to connect through the app: creating one-off Gmail accounts and leaving the address in the comments, say, or using Anonyfish, a third-party service built for the express purpose of letting Secret users chat.
(Its future after today’s launch is unclear, though its founder has said he plans to integrate it with other services.) Secret is also making a major change to how you can share.And Whisper found itself embroiled in scandal after asked for an update on its progress.To its credit, Secret has mostly avoided troubles like these.While you can still leave public comments on a secret, tapping on a user’s avatar will now let you contact the author of a post directly.Each chat gets a random label, like "Hidden Village" or "Magical Theater," to help you distinguish them from one another.Gone are the slow-loading square photos overlaid with words; in their place is a Twitter-like feed with snippets of text.